Memecoins will rise from the dead, but in a new avatar

By: crypto insight|2025/12/15 18:00:09
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Key Takeaways

  • Memecoins continue to hold potential due to their underlying technology, not just their cultural or financial antics.
  • Blockchain technology enables the easy tokenization of attention, allowing wider access to the attention economy.
  • Historical patterns suggest memecoins could mirror the resurgence seen in social media after an initial downturn.
  • High-profile failures, particularly involving political figures, led to a significant decline in the memecoin market by early 2025.

WEEX Crypto News, 2025-12-15 09:41:48

Introduction to the Revival of Memecoins

In the ever-evolving landscape of cryptocurrency, meme-based tokens—known as memecoins—have captivated attention for more than mere comedic value. Despite the downturn in the market and a fading narrative, the underlying blockchain technology and its applications suggest that memecoins aren’t disappearing; they are simply evolving. Keith A. Grossman, the president of MoonPay, a leader in payment infrastructure, emphasizes that memecoins possess a significant promise beyond their surface-level appeal. Their innovation lies in their ability to utilize blockchain to tokenize attention efficiently and affordably, offering a new dimension to the attention economy.

The Technological Promise of Memecoins

Memecoins have never been merely about having fun with internet culture or indulging in financial nihilism. Instead, the technological framework that enables their existence holds substantial promise. Blockchain technology facilitates not only the creation of these tokens but also democratizes access to what has been dubbed the attention economy—an economy where focus and engagement are valuable commodities.

Tokenizing Attention through Blockchain

The very essence of blockchain technology permits the straightforward and cost-effective tokenization of attention. This represents a seismic shift in how we traditionally perceive value. In Grossman’s assessment, the attention economy has often been monopolized by large corporations managing platforms where user engagement is substantially valorized but rarely rewarded significantly for individual users. Memecoins, with their blockchain basis, possess the potential to redistribute this value more equitably among participants.

Bridging the Gap in the Attention Economy

Currently, much of the value generated through these engagements remains entrenched within centralized systems. Blockchain-backed memecoins provide an avenue for value redistribution, although this potential remains largely untapped. The initial surge of memecoin popularity was likened by Grossman to the advent and evolution of social media platforms. Early failures in social media did not signify the end; rather, they paved the way for refined iterations that eventually molded culture at large. It’s this cyclical nature of digital innovations that Grossman believes will fuel memecoins’ resurgence.

Historical Comparisons and Market Performance

Revisiting the recent history of memecoins uncovers performance trends that mirror general tech patterns. Specifically, the sharp cultural phenomenon of memecoins in 2024 positioned them as one of the most successful assets in the crypto sector. Data from CoinGecko identified them as the most dominant narrative among crypto investors that year.

Rise and Fall: A Familiar Pattern

Despite the fervent popularity, the landscape of memecoins shifted dramatically in 2025. Critics often targeted memecoins as lacking intrinsic value, and their skepticism intensified following several high-profile calamities in the token market, leading to what many describe as the “cratering” of the memecoin market. The downturn in this narrative left many investors disengaged, leading to an overhaul of perceptions and strife in broader crypto discourse.

Reflecting on Imminent Downturns

Mention of comparison to the technology sector becomes imperative here. Just as early tech companies laid the groundwork for today’s digital giants, memecoins are perceived as experimental models for future blockchain-based applications. The ’07 to ’08 financial crisis foregrounds this discourse, serving as a reminder of the cyclical ebb and flow inherent in financial and technological innovations.

The Political Theatre of Memecoins

The downfall of the memecoin sector can be partially attributed to notable political figures becoming embroiled in its narrative—an avenue where memecoins diverged distinctively from other crypto assets.

Presidential Memecoins and Their Impact

In a controversial move, former United States President Donald Trump entered the scene by launching a memecoin ahead of the January 2025 inauguration, peaking at a price of $75. The coin’s price quickly plummeted by more than 90%, settling at $5.42, as per CoinMarketCap data. Such volatility highlighted inherent risks and exemplified the precarious nature of combining politics with cryptocurrency.

Similarly, in Argentina, President Javier Milei endorsed the social token Libra, which crashed spectacularly, leading to substantial financial losses for numerous investors. What once boasted a market cap of $107 million, Libra was ultimately dismissed by many as a “rug pull,” straining Milei’s credibility and sparking calls for political repercussions.

The Aftermath of High-Profile Endorsements

These high-profile political associations added layers of scrutiny and skepticism surrounding memecoins. The ramifications of such impropriety further emphasized the need for cautious engagement within volatile markets occupied by tokens such as these. For investors and users alike, understanding risk tolerance and market dynamics became as crucial as the potential gains these coins promised.

Resurgence and Evolution: Spurring Innovation

Notwithstanding past challenges, experts anticipate that memecoins aren’t down for the count. On the contrary, their anticipated return offers an opportunity for these tokens to transform beyond their initial scope and adapt to a new digital finance ecosystem.

Memecoins and Web3 Integration

Today’s digital landscape is undergoing significant changes fueled by Web3 principles—built on decentralization, user-centric platforms, and seamless community engagement. Memecoins’ potential to reinvent themselves within this context remains monumental. Their alignment with Web3 could symbolize a shift away from hollow speculative assets toward robust digital tools integrated within decentralized networks.

Lessons Learned and Future Paths

It’s critical to consider the wealth of lessons gleaned from the memecoins’ rise and fall. Investors and developers now have a clearer understanding of speculative risk, the importance of transparent development, and the necessity of developing utility alongside novelty.

Lessons from past strategies inform new paths—guidelines to avoid past mistakes, aligning token-backed ventures better with decentralized and sustainable economic models.

Strategic Partnerships and Brand Alignment

Strategic alliances with robust blockchain networks and technology-driven companies present avenues for memecoins to explore broader horizons, beyond the novelty of their origins. Emphasis on creating value-driven partnerships ensures relevancy, forging pathways for sustained interest and investment.

WEEX’s Approach to Memecoin Evolution

Throughout this evolution, established platforms like WEEX continue to highlight the potential power of integrating these tokens into a secure, user-friendly ecosystem. By advancing tools and resources, encouraging informed investments, and bridging users to emerging opportunities, platforms akin to WEEX play pivotal roles in ensuring a positive memecoin renaissance.

Conclusion: A Transformative Journey Awaits

As the blockchain narrative evolves, so too do its many applications, including memecoins. These tokens, once representative of a mere market trend, stand on the cusp of transformation, set to reinvigorate participation within the crypto economy. Drawing parallels from the developmental patterns of early social media or enduring tech innovations, memecoins prove that their story is far from over.

Positioned strategically within technological advancement spheres, these tokens illustrate the power, challenges, and future potential awaiting the digital finance landscape. In this ever-shifting domain, memecoins continue to exemplify innovation: a constantly adapting narrative connected by technology, engagement, and potential growth for users.


FAQs

What are memecoins, and how do they differ from other cryptocurrencies?

Memecoins are cryptocurrencies inspired by internet memes or jokes. Unlike traditional cryptocurrencies, which often have specific objectives or use cases, memecoins predominantly derive value from community engagement and shared culture. However, their underlying technology is robust, like other cryptos, utilizing blockchain for decentralized transactions.

Why is the attention economy important in the context of memecoins?

The attention economy refers to markets where engagement is the commodity. Memecoins leverage blockchain to tokenize attention, meaning they can redistribute value based on user interaction and community involvement, creating a more democratic means of benefiting from collective focus and activity.

How do political factors impact the memecoin market?

Political endorsements can significantly influence memecoin volatility. High-profile political figures can drive both interest and caution among investors, leading to heightened scrutiny and potentially adverse effects if such ventures face challenges or are perceived as insincere or fraudulent.

What lessons have been learned from the decline in memecoin markets?

The decline emphasized understanding speculative volatility and the importance of developing utility alongside novelty. Transparency, risk assessment, and strategic partnership importance are now crucial insights guiding memecoin evolution to avoid past pitfalls.

How are platforms like WEEX contributing to the memecoin market’s future?

Platforms like WEEX facilitate safe investment environments, providing tools and education to users regarding cryptographic markets, including memecoins. They offer avenues for secure trading, resource-building, and strategic alliances that align with evolving blockchain landscapes and the transformative potential of tokens.

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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