Memecoin Boom Transforms into a Bust One Year After Reaching $150 Billion Peak

By: crypto insight|2025/12/17 23:30:10
0
Share
copy

Key Takeaways

  • The meteoric rise of memecoins, hitting a massive $150.6 billion market cap in late 2024, has dramatically declined by nearly 70% within a year.
  • Driven initially by social media trends and pop-culture phenomena, memecoins are now witnessing a sharp fall in both value and trading volume.
  • Despite initial liquidity and viral marketing, many memecoins failed to sustain interest, leading to market capitulation as daily volumes dropped below $5 billion.
  • Regulatory factors and speculations tied to politics partially fueled the rise, yet showed little long-term influence on sustaining the market.
  • Few key tokens like Dogecoin still hold substantial market capitalization, yet make up a significant portion of the overall memecoin landscape.

WEEX Crypto News, 2025-12-17 15:02:18

The Rise and Fall of Memecoins: A Closer Look

In the ever-evolving world of cryptocurrency, memecoins once heralded a revolution. They rose from obscurity to captivate billions, transcending their origins in jokes and social media to become monumental financial assets. However, their current state is one of decline, as the hype that drove a market peak of $150.6 billion in 2024 has dissipated almost as swiftly as it arrived. Now, with their market cap halved, the memecoin saga serves as a lesson on the volatility and capricious nature of crypto enthusiasm.

From Jokes to Billions: The Meteoric Climb

Memecoins emerged as a unique intersection of internet memes and digital currencies, with Dogecoin, Shiba Inu, and Pepe leading the charge. These coins, despite having no inherent utility, thrived on the power of the internet, spurred by viral social media campaigns and celebrity endorsements. The year 2024 marked the zenith of this trend, where tokens like WIF and PEPE benefited from the nascent enthusiasm and widespread listings on major U.S. exchanges. The staggering growth in daily trading volume, which soared over 760% to reach an astounding $87 billion, underscored the fervor surrounding these tokens.

Memecoins, primarily embraced by younger investors and meme enthusiasts, became a potent symbol of how online culture could dictate financial success stories. Viral platforms and the accessibility of token factories like Solana-based Pump.fun made it easier than ever for individuals to mint their own tokens, briefly inflating the market with novel coins and ample liquidity.

Themes Beneath the Surface: Politics and AI Influence

The rise of memecoins was not just a tale of internet humor and speculation but was intertwined with broader cultural and technological movements. The U.S. election cycle of 2024, for instance, catalyzed the creation of politically themed tokens, with AI-powered trading algorithms also finding their way into the mix. These influences injected a unique dynamism into the landscape, temporarily increasing engagement and speculative enthusiasm.

Notably, AI- and politics-linked memecoins became the highlights toward the end of 2024, leveraging the societal focus on artificial intelligence and political events to capture investor interest. The TRUMP token’s launch in early 2025 was emblematic of this trend, capturing headlines and investor attention, albeit for a short-lived period.

The Unraveling: Why Memecoins Capitulated

Despite their explosive start, memecoins couldn’t sustain their trajectory. By November 2025, the total market cap had plummeted to around $47 billion, as reported by CoinGecko. This shift was mirrored by a steep decline in trading volume and a dramatic 80% drop in pageviews, indicating waning interest from the broader investor community.

Several factors catalyzed this downturn. Firstly, while memecoins attracted immense attention initially, their lack of intrinsic utility meant that once the initial hype dissipated, so did investor enthusiasm. The model of rapid token distribution and thin secondary demand rendered many of these coins unsustainable as the novelty wore off.

Geographically, while the U.S. dominated memecoin traffic, accounting for around 30% by November 2025, even this stronghold witnessed a fading allure. This has been attributed partially to the regulatory environment which, although clearer over time, did little to reignite speculative fervor.

Furthermore, the attempt to democratize coin creation via decentralized platforms like Pump.fun introduced many new tokens to the market. While these platforms lowered the entry barrier, they didn’t necessarily ensure market longevity or liquidity. As a result, independent memecoins continued to dominate, holding sway over 86% of the sector.

Key Players and Survivors

Even amidst the turmoil, some memecoins managed to retain significant market value. Dogecoin, known for its playful Shiba Inu mascot, still accounts for approximately $20 billion of the market capitalization. Other tokens like Shiba Inu, Trump, and Pepe contribute another $6 billion collectively, highlighting that while many tokens have vanished into obscurity, a select few have maintained their relevance and appeal.

The concentration of market capitalization in a handful of tokens underscores the partial survivability of prominent memecoins. This has largely been driven by brand recognition, community support, and the exchange visibility that these tokens still enjoy, unlike their less fortunate counterparts.

Future Prospects: Whither the Memecoins?

Looking ahead, memecoins are facing the crucial test of adaptability. Their continued existence will depend on deploying meaningful applications or integrating themselves into more complex financial ecosystems. However, given their roots in internet culture and humor, the challenge lies in transforming their fundamental premise into something more enduring.

The narrative of the memecoin, from its rise to its current state, exemplifies the volatile amalgamation of culture, technology, and financial speculation that defines much of the cryptocurrency space. While some observers predict a quieter period ahead, memecoins have proven unpredictable before, and it remains to be seen whether they’ll reinvent themselves once more or fade into the annals of crypto history.

The Weex Factor

In this shifting landscape, platforms like WEEX continue to provide reliable market infrastructures, maintaining focus despite the tumultuous highs and lows of market segments like memecoins. WEEX’s strong foundation ensures it remains a resilient player as market interests ebb and flow, providing critical insights and stable trading environments amid the volatility that cryptocurrencies often present.

The evolution of memecoins serves as a reflection of the broader trends within the digital currency sphere—where innovation, community engagement, and speculative intrigue intersect. And as the crypto world moves forward, WEEX remains well-positioned to navigate these changes, supporting and empowering its user base through every pivot and turn.

Whether memecoins rise again or settle into quieter niches, their story will forever remain an integral chapter in the annals of cryptocurrency lore—one marked by meteoric rises, dramatic falls, and all the lessons in between.

Frequently Asked Questions

What caused the decline of memecoins?

Memecoins declined primarily due to their lack of intrinsic utility and the waning novelty that initially attracted investors. Their rapid rise was driven by internet culture and social media hype, but sustainability was a challenge as interest inevitably faded.

Which memecoins still hold value?

Despite the downturn, some memecoins like Dogecoin, Shiba Inu, Trump, and Pepe still hold significant market value, with Dogecoin contributing the largest share at about $20 billion in market capitalization.

How did politics influence memecoin popularity?

During the U.S. election cycle in 2024, politically themed memecoins gained traction, leveraging political events to attract attention. They highlighted the influence of societal trends on cryptocurrency markets, though these influences were short-lived.

What roles did platforms like Pump.fun play in the memecoin saga?

Platforms such as Pump.fun democratized the creation of new tokens, allowing individuals to easily mint their memecoins. While they contributed to initial market growth, they also led to market saturation, with many tokens lacking the liquidity needed to survive long-term.

What does the future hold for memecoins?

The future of memecoins remains uncertain. Their sustainability depends on evolving from mere internet phenomena into tokens with utility and integration into broader financial ecosystems. Without this transformation, their longevity may be limited.

You may also like

Token Cannot Compound, Where Is the Real Investment Opportunity?

The next chapter in the crypto industry will undoubtedly be written by Crypto-empowered Stocks.

February 6th Market Key Intelligence, How Much Did You Miss?

1. On-chain Flows: $508.2M USD inflow to Ethereum today; $390.8M USD outflow from Arbitrum 2. Biggest Gainers/Losers: $HBTC, $AIO 3. Top News: Current Bitcoin weekly RSI oversold signal comparable to June 2022

China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


Former Partner's Perspective on Multicoin: Kyle's Exit, But the Game He Left Behind Just Getting Started

Kyle knew his game, so he decided to focus on playing the game he was good at and interested in.

Why Bitcoin Is Falling Now: The Real Reasons Behind BTC's Crash & WEEX's Smart Profit Playbook

Bitcoin's ongoing crash explained: Discover the 5 hidden triggers behind BTC's plunge & how WEEX's Auto Earn and Trade to Earn strategies help traders profit from crypto market volatility.

Wall Street's Hottest Trades See Exodus

This time there is no single triggering factor, but rather market anxiety about asset valuation, with many already skeptical of these valuations being too high, leading to investors choosing to retreat almost simultaneously.