Interview with Cat CEO: I'm in Japan, Selling My House for Cryptocurrency

By: blockbeats|2025/04/02 13:15:03
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Original Article Title: "Exclusive Interview with Cat Boss: Selling Houses in Japan with Cryptocurrency"
Original Article Author: Mary Liu, BitpushNews

He was once a practitioner in traditional banking and wealth management offices,

and also a pioneer in turning digital currency into a tool for buying houses.

He has been actively sharing on Twitter for over 10 years,

and has also served a world's most mysterious group of on-chain clients.

You can buy a Japanese guesthouse from him using USDT, while also petting cats and discussing asset globalization.

"I bought a house for my cat!"

----------Here is a Glamorous Divider----------

This individual known as the "Cat Boss," who is active on Chinese Twitter with a cat head image, you may have heard of his name. He uses a cat head mask as his symbol, has a witty and sarcastic speaking style, claims "black humor is my profession," calls himself a "kelp-level financial practitioner," but his real identity is the CEO of the Japanese creative startup real estate company Keihanshin Jutaku Co., Ltd.

In this article, we will delve into the world of the Cat Boss, and together understand how this meticulous entrepreneur with a cat head mask, who curses Osaka residents but actually exchanges coins and houses for clients, managed to sell Japanese real estate to the crypto community.

Interview with Cat CEO: I'm in Japan, Selling My House for Cryptocurrency

The Native "Cat Boss" from the Lujiazui Financial District

As early as 2016, the Cat Boss began investing in Bitcoin.

His major was finance, following the "formal route" of completing both undergraduate and graduate studies, and he successively entered the banking, securities, and wealth management sectors, becoming well-versed in the traditional financial industry.

He told Bitpush, "In 2017, when the crypto market started to heat up, I wanted to make the leap, but no one paid attention to me."

He submitted resumes to mainstream exchanges such as Binance, ZB, and Gate, with a background from a French business school and a resume in traditional finance, but did not receive a single offer from the crypto industry.

Also in the same year, with a regulatory order to shut down all domestic exchanges, the crypto industry quickly cooled off, and he can be considered to have "missed out" on the first Crypto wave.

But this was just a small episode. During the same period, he had already begun building his personal IP.

The Cat Master is not a solo "entrepreneur," but one who has inherited the title. The first-generation Cat Master was a leadership figure who came from Noah Wealth and later, serendipitously passed on this account to him.

Today's Cat Master has a stable fan base on Twitter. His profile picture is a custom cat-head mask, originating from a Halloween party during his 2015 study abroad experience in France. It was truly adopted as a brand image in 2017 after he entered the banking system.

In 2018, through a serendipitous opportunity, he learned about the potential in Japanese real estate—back when the Japanese property market was not in the spotlight, but he "saw the direction."

On January 3, 2020, the Cat Master flew from Pudong Airport to Osaka to explore business opportunities. At that time, news was broadcasting a piece about Wuhan, which he initially thought was a joke, never imagining that he would not return home again. Covid sealed him in Japan, but it also opened another door.

Crypto + Real Estate: Forging a Pragmatic Path

In recent years, an interesting trend seems to have emerged: many individuals are not actually in "dire need," but are instead "polishing" their days through comprehensive considerations such as asset allocation, identity, and lifestyle optimization.

Some wish to send their children to study in Japan, so they buy a house first; others already live in Southeast Asia or the Middle East and find Japan's reasonable cost of living and high safety level appealing.

According to Tencent News, data shows that in 2022, the number of Chinese people buying houses in Japan increased by 50% compared to 2021. In just one month from October to November, there was a staggering 120% surge, with Chinese people accounting for 80% of foreign buyers in Tokyo.

Among them are also many people who have made money in the crypto circle and are eager to convert their assets into tangible physical assets. They do not understand the process of Japanese real estate nor can they find suitable intermediaries.

The Cat Master, who understands the language of the crypto circle, has a financial background, and is in Japan, seized this demand: Japanese real estate is relatively stable, offers considerable returns, and has a clear legal structure, making it an ideal landing place for crypto funds. Purchasing real estate with digital currency has since become a viable option.

This is precisely his expertise.

The Cat Master stated that he was not the first person to engage in this business, but he was the first to systematically formalize the process: "People were buying houses with cryptocurrency in 2018, but the very first Chinese guide was written by us."

His blog post "A Practical Guide to Cryptocurrency Trading in Japanese Real Estate" is almost textbook-level, covering exchange paths, payment methods, and potential pitfalls in a clear and concise manner.

He has also shared a real-life case:

"Back then, a Korean bought a house with UST, but when LUNA crashed, they defaulted on the entire deal."

Having witnessed the madness of the crypto world, he is especially cautious and only engages in one-on-one real estate transactions. In an industry where trust is extremely valuable, he has earned a good reputation through his solid delivery.

According to Cat-CEO, cryptocurrency trading in Japanese real estate has several significant advantages:

· Convenient Cross-Border Payments: Transactions are fast and simple without relying on traditional banks;

· Low Tax Sensitivity: Different countries have different views on Crypto Assets, providing more flexibility in some cases;

· Natural Market Match: Crypto investors are mostly the younger generation with unique preferences for asset allocation and lifestyle.

During the years when industry insiders were going crazy over the get-rich-quick myths of DeFi and NFTs, Cat-CEO quietly turned the "conversion of USDT into Tokyo real estate" into a successful business.

How to Attract Customers? A Person Who Has Been Consistently Tweeting for Over 10 Years Became His Best Advertisement

"90% of my clients come from Twitter." — Cat-CEO 2022

Early on, Cat-CEO also followed the "traditional routine" of marketing, such as writing on public accounts, sharing useful insights, praising Tokyo, discussing policies...

"But it was too generic; everyone was writing the same things."

It wasn't until one day when he took a picture of an ATM machine full of trash in Namba, Osaka, posted it on Twitter with the caption "This is Osaka," and it went viral.

"I gained over 10,000 followers, and at that moment, I knew I had found the key to traffic."

This unintentional act made him realize that the market was not lacking in praise for Japan; instead, it lacked someone willing to speak about the "negatives" and the "realities." Since then, Cat-CEO has embraced the marketing strategy of being a "professional Osaka critic," making him one of the most unique real estate agents in the crypto world.

In this age of information overload, you can't talk about finance in the voice of an ordinary person, nor can you discuss Japanese real estate in the tone of a typical intermediary. In this era of severe homogenization, you either need to make it interesting or no one will remember you.

The slogans "I bought a house for my cat" and "So broke, only $320,000 mortgage left" come from his real life:

In 2018, Cat Master's total household assets once exceeded 30 million, but he carried a large amount of mortgage debt. To ease his parents' pressure, he took on 95% of the loan, and now there is only 320,000 left.

Cat Master also admits that the entrepreneurial path is not easy. The early fees were as high as 12%, and the settlement channels were almost monopolized by Koreans. In 2022, the LUNA incident broke out, causing a large number of customers' UST to go to zero, and the settlement channel was interrupted for half a year.

"The most challenging part is not the process; it's trust." Crypto people are naturally wary of intermediaries, and traditional Japanese landlords are also skeptical of cryptocurrency investors, with a large number of properties unable to match.

He and his team eventually built their own set of processes step by step. Not aiming to be the fastest but aiming to be the one that lasts the longest.

Cat Master's clients are almost all post-80s and post-90s cryptocurrency investors. Relatively young, financially strong, but unable to find real estate companies willing to take their orders because the average age of Japanese real estate practitioners is older and they are not familiar with cryptocurrency operations. Cat Master is one of the few who understands both coins and houses.

His company is also in contact with some local developers in Japan, hoping that more "cryptocurrency payment acceptable" properties will appear in the future.

Not Eager to Chase Trends, Just Hoping to Stay Grounded

Regarding the hot RWA (Real World Assets) track, Cat Master is very clear: "This industry is too early, like the fund industry 100 years ago. There is no underlying asset guarantee, no legal support, and most of it is still speculative."

He is not in a hurry to issue coins, not eager to "put real estate on the chain," just hoping to first smooth out the process of "coin in one hand, house in the other."

"The Japanese real estate industry still uses fax machines for procedures. Talking about smart contract automatic delivery? That is a very distant future."

But he still believes the direction is correct. Future real estate transactions will definitely become more platformized and digitized. Even if not on the blockchain, it will be driven forward by digital asset holders.

Cat Master's ultimate goal is to turn "buying a house in the crypto circle" into a standardized service. He is not eager to expand scale but prefers to serve customers one by one clearly, validate this model clearly, and then see if it can be replicated. "As for whether we can do RWAs in the future, it depends on the legislative situation of RWAs globally. We do not rule out small-scale testing, but the prospect of RWA through existing Japanese laws is still very distant."

Epilogue

This is not a story of getting rich quick, but a story of navigating a practical path between traditional and novel finance. The Whale used his market intuition and understanding of human nature to find a position—and then held onto it. As the tide recedes, perhaps it is these unglamorous "builders" who ultimately define the true value of the crypto economy.

Original Article Link

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China's Central Bank and Eight Other Departments' Latest Regulatory Focus: Key Attention to RWA Tokenized Asset Risk


Foreword: Today, the People's Bank of China's website published the "Notice of the People's Bank of China, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration for Market Regulation, China Banking and Insurance Regulatory Commission, China Securities Regulatory Commission, State Administration of Foreign Exchange on Further Preventing and Dealing with Risks Related to Virtual Currency and Others (Yinfa [2026] No. 42)", the latest regulatory requirements from the eight departments including the central bank, which are basically consistent with the regulatory requirements of recent years. The main focus of the regulation is on speculative activities such as virtual currency trading, exchanges, ICOs, overseas platform services, and this time, regulatory oversight of RWA has been added, explicitly prohibiting RWA tokenization, stablecoins (especially those pegged to the RMB). The following is the full text:


To the people's governments of all provinces, autonomous regions, and municipalities directly under the Central Government, the Xinjiang Production and Construction Corps:


  Recently, there have been speculative activities related to virtual currency and Real-World Assets (RWA) tokenization, disrupting the economic and financial order and jeopardizing the property security of the people. In order to further prevent and address the risks related to virtual currency and Real-World Assets tokenization, effectively safeguard national security and social stability, in accordance with the "Law of the People's Republic of China on the People's Bank of China," "Law of the People's Republic of China on Commercial Banks," "Securities Law of the People's Republic of China," "Law of the People's Republic of China on Securities Investment Funds," "Law of the People's Republic of China on Futures and Derivatives," "Cybersecurity Law of the People's Republic of China," "Regulations of the People's Republic of China on the Administration of Renminbi," "Regulations on Prevention and Disposal of Illegal Fundraising," "Regulations of the People's Republic of China on Foreign Exchange Administration," "Telecommunications Regulations of the People's Republic of China," and other provisions, after reaching consensus with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, and with the approval of the State Council, the relevant matters are notified as follows:


  I. Clarify the essential attributes of virtual currency, Real-World Assets tokenization, and related business activities


  (I) Virtual currency does not possess the legal status equivalent to fiat currency. Virtual currencies such as Bitcoin, Ether, Tether, etc., have the main characteristics of being issued by non-monetary authorities, using encryption technology and distributed ledger or similar technology, existing in digital form, etc. They do not have legal tender status, should not and cannot be circulated and used as currency in the market.


  The business activities related to virtual currency are classified as illegal financial activities. The exchange of fiat currency and virtual currency within the territory, exchange of virtual currencies, acting as a central counterparty in buying and selling virtual currencies, providing information intermediary and pricing services for virtual currency transactions, token issuance financing, and trading of virtual currency-related financial products, etc., fall under illegal financial activities, such as suspected illegal issuance of token vouchers, unauthorized public issuance of securities, illegal operation of securities and futures business, illegal fundraising, etc., are strictly prohibited across the board and resolutely banned in accordance with the law. Overseas entities and individuals are not allowed to provide virtual currency-related services to domestic entities in any form.


  A stablecoin pegged to a fiat currency indirectly fulfills some functions of the fiat currency in circulation. Without the consent of relevant authorities in accordance with the law and regulations, any domestic or foreign entity or individual is not allowed to issue a RMB-pegged stablecoin overseas.


(II)Tokenization of Real-World Assets refers to the use of encryption technology and distributed ledger or similar technologies to transform ownership rights, income rights, etc., of assets into tokens (tokens) or other interests or bond certificates with token (token) characteristics, and carry out issuance and trading activities.


  Engaging in the tokenization of real-world assets domestically, as well as providing related intermediary, information technology services, etc., which are suspected of illegal issuance of token vouchers, unauthorized public offering of securities, illegal operation of securities and futures business, illegal fundraising, and other illegal financial activities, shall be prohibited; except for relevant business activities carried out with the approval of the competent authorities in accordance with the law and regulations and relying on specific financial infrastructures. Overseas entities and individuals are not allowed to illegally provide services related to the tokenization of real-world assets to domestic entities in any form.


  II. Sound Work Mechanism


  (III) Inter-agency Coordination. The People's Bank of China, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of virtual currency-related illegal financial activities.


  The China Securities Regulatory Commission, together with the National Development and Reform Commission, the Ministry of Industry and Information Technology, the Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the State Administration of Foreign Exchange, and other departments, will improve the work mechanism, strengthen coordination with the Cyberspace Administration of China, the Supreme People's Court, and the Supreme People's Procuratorate, coordinate efforts, and overall guide regions to carry out risk prevention and disposal of illegal financial activities related to the tokenization of real-world assets.


  (IV) Strengthening Local Implementation. The people's governments at the provincial level are overall responsible for the prevention and disposal of risks related to virtual currencies and the tokenization of real-world assets in their respective administrative regions. The specific leading department is the local financial regulatory department, with participation from branches and dispatched institutions of the State Council's financial regulatory department, telecommunications regulators, public security, market supervision, and other departments, in coordination with cyberspace departments, courts, and procuratorates, to improve the normalization of the work mechanism, effectively connect with the relevant work mechanisms of central departments, form a cooperative and coordinated working pattern between central and local governments, effectively prevent and properly handle risks related to virtual currencies and the tokenization of real-world assets, and maintain economic and financial order and social stability.


  III. Strengthened Risk Monitoring, Prevention, and Disposal


  (5) Enhanced Risk Monitoring. The People's Bank of China, China Securities Regulatory Commission, National Development and Reform Commission, Ministry of Industry and Information Technology, Ministry of Public Security, State Administration of Foreign Exchange, Cyberspace Administration of China, and other departments continue to improve monitoring techniques and system support, enhance cross-departmental data analysis and sharing, establish sound information sharing and cross-validation mechanisms, promptly grasp the risk situation of activities related to virtual currency and real-world asset tokenization. Local governments at all levels give full play to the role of local monitoring and early warning mechanisms. Local financial regulatory authorities, together with branches and agencies of the State Council's financial regulatory authorities, as well as departments of cyberspace and public security, ensure effective connection between online monitoring, offline investigation, and fund tracking, efficiently and accurately identify activities related to virtual currency and real-world asset tokenization, promptly share risk information, improve early warning information dissemination, verification, and rapid response mechanisms.


  (6) Strengthened Oversight of Financial Institutions, Intermediaries, and Technology Service Providers. Financial institutions (including non-bank payment institutions) are prohibited from providing account opening, fund transfer, and clearing services for virtual currency-related business activities, issuing and selling financial products related to virtual currency, including virtual currency and related financial products in the scope of collateral, conducting insurance business related to virtual currency, or including virtual currency in the scope of insurance liability. Financial institutions (including non-bank payment institutions) are prohibited from providing custody, clearing, and settlement services for unauthorized real-world asset tokenization-related business and related financial products. Relevant intermediary institutions and information technology service providers are prohibited from providing intermediary, technical, or other services for unauthorized real-world asset tokenization-related businesses and related financial products.


  (7) Enhanced Management of Internet Information Content and Access. Internet enterprises are prohibited from providing online business venues, commercial displays, marketing, advertising, or paid traffic diversion services for virtual currency and real-world asset tokenization-related business activities. Upon discovering clues of illegal activities, they should promptly report to relevant departments and provide technical support and assistance for related investigations and inquiries. Based on the clues transferred by the financial regulatory authorities, the cyberspace administration, telecommunications authorities, and public security departments should promptly close and deal with websites, mobile applications (including mini-programs), and public accounts engaged in virtual currency and real-world asset tokenization-related business activities in accordance with the law.


  (8) Strengthened Entity Registration and Advertisement Management. Market supervision departments strengthen entity registration and management, and enterprise and individual business registrations must not contain terms such as "virtual currency," "virtual asset," "cryptocurrency," "crypto asset," "stablecoin," "real-world asset tokenization," or "RWA" in their names or business scopes. Market supervision departments, together with financial regulatory authorities, legally enhance the supervision of advertisements related to virtual currency and real-world asset tokenization, promptly investigating and handling relevant illegal advertisements.


  (IX) Continued Rectification of Virtual Currency Mining Activities. The National Development and Reform Commission, together with relevant departments, strictly controls virtual currency mining activities, continuously promotes the rectification of virtual currency mining activities. The people's governments of various provinces take overall responsibility for the rectification of "mining" within their respective administrative regions. In accordance with the requirements of the National Development and Reform Commission and other departments in the "Notice on the Rectification of Virtual Currency Mining Activities" (NDRC Energy-saving Building [2021] No. 1283) and the provisions of the "Guidance Catalog for Industrial Structure Adjustment (2024 Edition)," a comprehensive review, investigation, and closure of existing virtual currency mining projects are conducted, new mining projects are strictly prohibited, and mining machine production enterprises are strictly prohibited from providing mining machine sales and other services within the country.


  (X) Severe Crackdown on Related Illegal Financial Activities. Upon discovering clues to illegal financial activities related to virtual currency and the tokenization of real-world assets, local financial regulatory authorities, branches of the State Council's financial regulatory authorities, and other relevant departments promptly investigate, determine, and properly handle the issues in accordance with the law, and seriously hold the relevant entities and individuals legally responsible. Those suspected of crimes are transferred to the judicial authorities for processing according to the law.


 (XI) Severe Crackdown on Related Illegal and Criminal Activities. The Ministry of Public Security, the People's Bank of China, the State Administration for Market Regulation, the China Banking and Insurance Regulatory Commission, the China Securities Regulatory Commission, as well as judicial and procuratorial organs, in accordance with their respective responsibilities, rigorously crack down on illegal and criminal activities related to virtual currency, the tokenization of real-world assets, such as fraud, money laundering, illegal business operations, pyramid schemes, illegal fundraising, and other illegal and criminal activities carried out under the guise of virtual currency, the tokenization of real-world assets, etc.


  (XII) Strengthen Industry Self-discipline. Relevant industry associations should enhance membership management and policy advocacy, based on their own responsibilities, advocate and urge member units to resist illegal financial activities related to virtual currency and the tokenization of real-world assets. Member units that violate regulatory policies and industry self-discipline rules are to be disciplined in accordance with relevant self-regulatory management regulations. By leveraging various industry infrastructure, conduct risk monitoring related to virtual currency, the tokenization of real-world assets, and promptly transfer issue clues to relevant departments.


  IV. Strict Supervision of Domestic Entities Engaging in Overseas Business Activities


(XIII) Without the approval of relevant departments in accordance with the law and regulations, domestic entities and foreign entities controlled by them may not issue virtual currency overseas.


  (XIV) Domestic entities engaging directly or indirectly in overseas external debt-based tokenization of real-world assets, or conducting asset securitization activities abroad based on domestic ownership rights, income rights, etc. (hereinafter referred to as domestic equity), should be strictly regulated in accordance with the principles of "same business, same risk, same rules." The National Development and Reform Commission, the China Securities Regulatory Commission, the State Administration of Foreign Exchange, and other relevant departments regulate it according to their respective responsibilities. For other forms of overseas real-world asset tokenization activities based on domestic equity by domestic entities, the China Securities Regulatory Commission, together with relevant departments, supervise according to their division of responsibilities. Without the consent and filing of relevant departments, no unit or individual may engage in the above-mentioned business.


  (15) Overseas subsidiaries and branches of domestic financial institutions providing Real World Asset Tokenization-related services overseas shall do so legally and prudently. They shall have professional personnel and systems in place to effectively mitigate business risks, strictly implement customer onboarding, suitability management, anti-money laundering requirements, and incorporate them into the domestic financial institutions' compliance and risk management system. Intermediaries and information technology service providers offering Real World Asset Tokenization services abroad based on domestic equity or conducting Real World Asset Tokenization business in the form of overseas debt for domestic entities directly or indirectly venturing abroad must strictly comply with relevant laws and regulations. They should establish and improve relevant compliance and internal control systems in accordance with relevant normative requirements, strengthen business and risk control, and report the business developments to the relevant regulatory authorities for approval or filing.


  V. Strengthen Organizational Implementation


  (16) Strengthen organizational leadership and overall coordination. All departments and regions should attach great importance to the prevention of risks related to virtual currencies and Real World Asset Tokenization, strengthen organizational leadership, clarify work responsibilities, form a long-term effective working mechanism with centralized coordination, local implementation, and shared responsibilities, maintain high pressure, dynamically monitor risks, effectively prevent and mitigate risks in an orderly and efficient manner, legally protect the property security of the people, and make every effort to maintain economic and financial order and social stability.


  (17) Widely carry out publicity and education. All departments, regions, and industry associations should make full use of various media and other communication channels to disseminate information through legal and policy interpretation, analysis of typical cases, and education on investment risks, etc. They should promote the illegality and harm of virtual currencies and Real World Asset Tokenization-related businesses and their manifestations, fully alert to potential risks and hidden dangers, and enhance public awareness and identification capabilities for risk prevention.


  VI. Legal Responsibility


  (18) Engaging in illegal financial activities related to virtual currencies and Real World Asset Tokenization in violation of this notice, as well as providing services for virtual currencies and Real World Asset Tokenization-related businesses, shall be punished in accordance with relevant regulations. If it constitutes a crime, criminal liability shall be pursued according to the law. For domestic entities and individuals who knowingly or should have known that overseas entities illegally provided virtual currency or Real World Asset Tokenization-related services to domestic entities and still assisted them, relevant responsibilities shall be pursued according to the law. If it constitutes a crime, criminal liability shall be pursued according to the law.


  (19) If any unit or individual invests in virtual currencies, Real World Asset Tokens, and related financial products against public order and good customs, the relevant civil legal actions shall be invalid, and any resulting losses shall be borne by them. If there are suspicions of disrupting financial order and jeopardizing financial security, the relevant departments shall deal with them according to the law.


  This notice shall enter into force upon the date of its issuance. The People's Bank of China and ten other departments' "Notice on Further Preventing and Dealing with the Risks of Virtual Currency Trading Speculation" (Yinfa [2021] No. 237) is hereby repealed.


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